Our innovative products, sold principally under the Chief, Sanus, Da-Lite, and Projecta brand names, are sold through numerous channels, including Pro AV dealers, regional home theater dealers, consumer electronics retailers, mass merchants and original equipment manufacturers. The Company currently serves a broad base of over 4,500 global customers with a US headquarters just outside of Minneapolis, Minnesota.
Honesty, straightforwardness, and personal respect for employees, customers, and suppliers
Simply be the easiest partner to deal with for our customers
In products, customer service, and in our internal processes
Recognizing that everyone's contribution makes a difference
As a habit, not an initiative -- always focused on improving quality
To provide unmatched attention to our customers known and anticipated needs through: